Live Life with Passion

Grown with Passion
Shipped with Precision

From our lush farms in Ecuador and Colombia, delivered fresh to your stores

Trusted by the nation's most iconic moments

When America Celebrates,
Passion Growers Are There

Kentucky Derby

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Kentucky Derby

The Run for the Roses. Our roses.

Indy 500

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Indy 500

Victory Lane. Every year.

Rose Bowl

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Rose Bowl

Official Rose of the Rose Bowl Game.

Tony Awards

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Tony Awards

Where Broadway meets bloom.

Miss America

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Miss America

She carries our flowers. We carry her story.

From Pasadena to the Indy Speedway. From Broadway to the Winner's Circle.
Wherever America gathers for its greatest moments — our flowers are there.

Passion Perfect

Jaime and Cheryl Peisach, founders of Passion Growers

Our Story

Everything Started
With Roses

When Jaime and Cheryl started, they simply followed their passion. The allure of being surrounded by beautiful flowers — and growing something that delivers happiness. Flowers that show up in life's most intimate moments, its biggest celebrations, its most beautiful memories.

That love for what they do has never changed. Today, Passion Growers employs 20,000 people across Colombia and Ecuador and supplies America's leading retailers — but the promise Jaime and Cheryl made on day one remains the same.

Grown with precision. Delivered with pride. Rooted in passion.

Doing Right By

Grown Right — From the Ground Up

Our Farms

Our Farms

Rooted in Rich Soil

200+ rose varieties. 400+ flowers. Grown and harvested every day in the highlands of Colombia and Ecuador.

Our People

Our People

20,000 Cultivators Strong

The only flower farm in Colombia recognized as a Great Place to Work since 2011 — and awarded Best Place to Work for Women by the Colombian government.

Our Planet

Our Planet

Beautiful Flowers, Beautiful Process

Carbon Neutral. Florverde Certified. Climate Change Award recipient. Because doing right by the earth is doing right by everyone.

Built for Retail

Your Partner, Coast to Coast

When you partner with Passion Growers, you are partnering with a team that has made it their life's mission to deliver the finest flowers, at the right time, every time.

Distribution Centers

Vista, CA
Calexico, CA
Houston, TX
Xenia, OH
Miami, FL

Positioned to serve your stores efficiently — wherever they are.

Our Partners Say It Best

Kroger

2025

Produce & Floral Community Partner of the Year

HEB

2024

Vendor of the Year

We earn our partners' trust by delivering on our promises, season after season.

Our Collections

A Bloom for Every Moment

From impulse picks near the register to luxury bouquets for life's most special occasions — our collections are designed to delight every shopper and maximize every inch of your floral space.

Passion Petites
Grab & Go

Passion Petites

The perfect grab-and-go. Store-ready, rack-displayed, and sized to fit right in a car's cup holder. A proven driver of incremental sales near the register.

Shades of Passion
Fan Favorite

Shades of Passion

A harmonious blend of seasonal color, curated from the finest blooms our farms have to offer. A fan favorite for over 10 years.

Express Your Passion
Gift Ready

Express Your Passion

Vibrant, handled, and ready to gift. Complete with a "To and From" tag — designed to spread joy and light up someone's day.

Passion Premium
Everyday Elegance

Passion Premium

Elegant yet approachable. Perfect for the home, as a thoughtful gift, or as a weekly ritual of self-care.

Charmed
Timeless

Charmed

Our beautiful Passion spray roses paired with gypsophila. Timeless, refined, always in season.

Petals of Passion
Luxury

Petals of Passion

A celebration of love at its finest. For life's most special moments, delivered with luxury.

Partner With Us

Let's Grow Together

Whether you're looking to elevate your floral department, drive incremental sales, or bring a Passion Perfect moment to your shoppers — we'd love to be your partner.

Get in Touch

Headquartered in Miami, FL  ·  Growing in Colombia and Ecuador  ·  Delivering Across America